Overview

The Home Depot Canada (“THD-C”) recognized an opportunity to enable store associates through “fingertip knowledge” on a tablet that delivers relevant information on in-stock products regardless of an associate’s tenure or work experience. THD-C uses ten shared Apple iPad Mini tablets to provide performance support information to 100+ store associates in a retail environment using a customized CellCast app that assists them in answering frequently asked questions, reviewing “How To…” guides, and accessing current product videos and training modules.

Mobile

Home Depot branded the CellCast app as the Home Depot “SMaRT” app and provided a clear and intuitive interface for store associates. All shared devices were preloaded with 2GBs of product videos and documentation that can be searched, browsed by department, or “scanned” using a built-in QR code reader in the mobile UX that interprets corresponding “aisle # and bay #” designations affixed to store shelving.

Custom UI/UX

Home Depot’s SMaRT app utilized a custom iPad UX designed with the store associate in mind. Department content is organized into twelve top-level buckets with specific items being quickly searchable or scanned through intuitive QR Code functionality.

Integration

OnPoint worked with THD-C staff to automate the importation of content items from other sources which become the various FAQs and links to other existing online resources. A private store version of CellCast, branded as The Home Depot SMaRT app, is distributed and controlled through THD-C’s Mobile Iron MDM platform.

Results

Launched in the initial “model store” originally, the program is now expanding to retail districts throughout Canada. The program also earned THD-C “The Qualcomm Innovation Award” during DemoFest at the eLearning Guild’s mLearnCon Conference in 2013. 

Gallery